BENGALURU, INDIA

I’m Neeti Sarkar, founder of Hue Got Styled, certified personal stylist, and Bangalore’s first and only internationally certified, mastery-level trained colour analyst in the 16-23 season system. 

My tryst with colour and style is a tale as old as time. With a long and thriving career in lifestyle and fashion journalism that kickstarted at age 19, with The Hindu MetroPlus, I went on to also write extensively on fashion, beauty, trends, and style forecasting for Femina, and special editions of Harper’s Bazaar India, and Cosmopolitan India, among others. 

With an equally interesting parallel career, spanning over a decade, as a professionally trained psychotherapist, working especially with women battling low self-confidence attached to body image issues, I discovered early on that enclothed cognition (the psychological phenomenon where what you wear influences your thoughts, feelings, and behaviours) wasn’t a sham, nor was colour psychology (understanding how colours influence emotions, perceptions, and behaviour) or dopamine dressing (choosing clothes, colours, and textures to boost your mood), for that matter. 

While working on one’s internal belief system is of utmost importance, I could not unsee how working on the external could complement one’s personal growth and transformation. And so, I took it upon myself to do something to help women like myself look and feel better (no matter their age, body shape, size, or skin colour) so they could show up for themselves more authentically, and thus Hue Got Styled was born.